04 / Editorial e-commerce / 2026
FIELD / THEORY
An outdoor label with the volume turned up. Condensed type at billboard scale over a lookbook, a drop and a journal.
Open live experience ↗
Notes
Concept
Outdoor brands usually whisper. This one sets its headlines at billboard size and lets photography and product share the page like a magazine spread.
Motion
Type and images reveal on scroll, category rows open onto photography on hover, and the page shifts from light to dark for the limited drop.
Build
A React storefront with collections, lookbook, journal, wishlist and cart state. Photography is stock and credited below.
Built with
- React
- Framer Motion
- React Router
- Tailwind CSS
- Vite
Photography: Unsplash and Pexels contributors
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